Identity standards, Shift Up Engineering (2010)
Type: Visual identity
Client: Shift Up Engineering
Budget: 2.000 euros
Materials: logotype, graphic charter
Collaborators: Alain Bourdon
Shift Up is a very recent company whose core business is consulting, engineering and innovating in bicycles field and especially for mountain bikes (cross-country, DH...); the logotype outlines the perpetual innovation of the company. The graphic charter will be applied on all the products and services developed during the next years.
Shift Up Engineering est une jeune entreprise spécialisée en conseil, ingénierie et innovation dans le domaine du cycle, notamment le secteur du VTT; le logotype souligne l'innovation permanente de l'entreprise. La charte graphique sera déclinée sur l'ensemble des produits et services durant les prochaines années.
Logo
Logotype
Business card (recto)
Business card (verso)