Improving functionality, cost, service, manufacturing methods, facilitating range variations and usage, giving an identity to the product, are examples of design interventions on the competitiveness and quality of a product.
Definition of the innovation strategy of the company and the role of design, opportunities identification, quantitative and qualitative research, needs identification.
Drafting of specifications, concepts, scenarios of use, scale models.
CAD, functional prototypes, user testing, pre-industrialization support.
Measuring of the created value, extension of the design strategy.